manage | MMI Events Live https://mmieventslive.com Brand activations | Brand Marketing | Experiential Marketing | Multi-city Brand Activations | Interactive Events | Interactive Technology | AI-Generated Events Mon, 03 Jun 2024 11:49:23 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://mmieventslive.com/wp-content/uploads/2019/07/cropped-MMI_Events_logo_full_transparent-32x32.png manage | MMI Events Live https://mmieventslive.com 32 32 Taliah Waajid World Natural Hair & Healthy Lifestyle Event https://mmieventslive.com/taliah-waajid-world-natural-hair-healthy-lifestyle-event/ Mon, 05 Aug 2019 00:57:02 +0000 https://mmieventslive.com/?p=29061 THE BRIEF The Taliah Waajid World Natural Hair & Healthy Lifestyle Event is the world’s largest arena for professionals and consumers to come together to learn and exchange information about natural hair care, health and beauty products, and techniques. With over 200 unique exhibitors and 30000 attendees coming together to network, shop, and enjoy a […]

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]]> THE BRIEF

The Taliah Waajid World Natural Hair & Healthy Lifestyle Event is the world’s largest arena for professionals and consumers to come together to learn and exchange information about natural hair care, health and beauty products, and techniques.

With over 200 unique exhibitors and 30000 attendees coming together to network, shop, and enjoy a weekend of fun, music, interactive workshops and information for healthy living, organisers wanted to make this year’s event even more memorable.

The team behind the event wanted to engage in a more meaningful way with attendees and raise awareness of the Taliah Waajid brand and products.

THE WORK

Mirror Me Image created 3 bespoke photo booth activations using two Mirror Me Booths and our latest innovation the Mirror X.

Custom panels were created reflecting the Taliah Waajid branding as well as the event and product hashtags and placed in strategic locations throughout the event space.

A unique workflow was created for each product with custom templates, animations and overlays in keeping with the brief.

Attendees loved the chance to have their very own VIP moment in front of the custom panels and were delighted by the chance to pose and capture themselves on screen and in print!

THE RESULTS

– Over the course of the two days, thousands of attendees interacted with the photo booths and got to know the story behind the brand.
– Branded GIFs and pics were created and instantly shared to social media driving awareness of the event and Taliah Waajid products.
– Organisers were delighted with the impact of the photo booths and the way they highlighted key aspects of the brand and told their story.

The post Taliah Waajid World Natural Hair & Healthy Lifestyle Event first appeared on MMI Events Live.

]]> Sprite Lemonade Launch https://mmieventslive.com/sprite-lymonade-launch/ Mon, 05 Aug 2019 00:55:58 +0000 https://mmieventslive.com/?p=29056 THE BRIEF The Coca-Cola Company chose the Central Intercollegiate Athletic Association (CIAA) Basketball Tournament as the perfect launch pad for their new product Sprite Lymonade. On the Friday and Saturday of the Tournament Week, the Toyota Fan Fest takes place. This is a free, two-day event open to the public featuring interactive sponsor activations, concerts […]

The post Sprite Lemonade Launch first appeared on MMI Events Live.

]]> THE BRIEF

The Coca-Cola Company chose the Central Intercollegiate Athletic Association (CIAA) Basketball Tournament as the perfect launch pad for their new product Sprite Lymonade.

On the Friday and Saturday of the Tournament Week, the Toyota Fan Fest takes place. This is a free, two-day event open to the public featuring interactive sponsor activations, concerts and other family-friendly entertainment events.

Attracting over 18,000 fans in 2018, Coca-Cola wanted to tap into the high footfall and tasked Mirror Me Image with creating a standout activation that would increase brand awareness and launch Sprite Lymonade with impact.

THE WORK

Mirror Me Image worked with the Coca-Cola Company to create a customized, immersive activation that highlighted the key features of the new Sprite Lymonade.

Tapping into the marketing campaign developed by Coca-Cola, featuring fans’ first sips, Mirror Me Image created custom panels, workflows as well as bespoke Sprite Lymonade branded props.

Hoops fans were then captured on the screen as they had their first taste of the new product and engaged with the new name, taste and look of the Sprite Lymonade brand.

Social media sharing was enabled and users were able to get creative, adding personalized messages, emojis and animations to their selfies.

THE RESULTS

– Two action packed days saw thousands of hoops fans interact with the Mirror and take their first sip of Sprite Lymonade
– The campaign dovetailed perfectly with the overall Sprite Lymonade launch marketing strategy, reinforcing key messages both online and offline.
– Branded GIFs and pics were created and instantly shared to social media driving awareness of Sprite Lymonade

The post Sprite Lemonade Launch first appeared on MMI Events Live.

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