Sprite Lemonade Launch
MMI Events Live - Brand activation Atlanta

THE BRIEF

The Coca-Cola Company chose the Central Intercollegiate Athletic Association (CIAA) Basketball Tournament as the perfect launch pad for their new product Sprite Lymonade.

On the Friday and Saturday of the Tournament Week, the Toyota Fan Fest takes place. This is a free, two-day event open to the public featuring interactive sponsor activations, concerts and other family-friendly entertainment events.

Attracting over 18,000 fans in 2018, Coca-Cola wanted to tap into the high footfall and tasked Mirror Me Image with creating a standout activation that would increase brand awareness and launch Sprite Lymonade with impact.

THE WORK

Mirror Me Image worked with the Coca-Cola Company to create a customized, immersive activation that highlighted the key features of the new Sprite Lymonade. Tapping into the marketing campaign developed by Coca-Cola, featuring fans’ first sips, Mirror Me Image created custom panels, workflows as well as bespoke Sprite Lymonade branded props. Hoops fans were then captured on the screen as they had their first taste of the new product and engaged with the new name, taste and look of the Sprite Lymonade brand. Social media sharing was enabled and users were able to get creative, adding personalized messages, emojis and animations to their selfies.

THE RESULTS

– Two action packed days saw thousands of hoops fans interact with the Mirror and take their first sip of Sprite Lymonade
– The campaign dovetailed perfectly with the overall Sprite Lymonade launch marketing strategy, reinforcing key messages both online and offline.
– Branded GIFs and pics were created and instantly shared to social media driving awareness of Sprite Lymonade

With a wide range of virtual props, customizable backgrounds,

 and real-time filters, our services allow you to create fun and personalized photos from the comfort of your own device.

MMI Mirror Air

From customizable frames to interactive touch features, the MMI Mirror Air adds a touch of glamour to any event while providing a unique and memorable way for guests to capture and share special moments

Great for Weddings

Great for Corporate events

MMI Vintage Booth

Capture timeless moments with the MMI Vintage Booth flair as the booth seamlessly combines classic aesthetics with modern technology, making every snapshot a journey through the past

Great for Weddings

Great for Private events

MMI 180 Sphire

MMI 180 Sphire uses the most advanced photo booth technology to deliver amazing high quality images that can be instantly printed or shared to social media.

Great for Parties

Branding

MMI Sketchbots

Unlike standard setups, MMI Sketchbots transforms your images into captivating sketches, adding an artistic flair to your memories. 

Great for Weddings

Great for Corporate events

MMI Mix-up

MMI MixUp is an innovative and immersive photo booth experience designed to add a touch of excitement to any event. Offering a blend of cutting-edge technology and creative customization, MMI MixUp transforms moments into unforgettable memories.

Great for Weddings

Great for Private events

MMI Glam Booth

Designed to captivate, MMI Glam Booth offers an endless array of creative possibilities, combining state-of-the-art technology with interactive features to elevate any event. 

Great for Parties

Branding

Embark on a captivating visual odyssey through our online photobooth’s shareable photo gallery, reliving cherished memories.

Reach out today, and let MMI Events elevate your upcoming occasion to extraordinary heights. Connect with us through chat or text, and explore our vibrant community on Facebook, Instagram, and YouTube for more inspiration and updates.

Capture Memories with MMI, One Click at a Time!

Are you looking to experience the unforgettable?

MMI events offer everything necessary to create a truly remarkable event.

Strike a Pose, Make Memories Last Forever with MMI

MMI Event Photography

MMI Mirror Air

MMI Roamer Ring

MMI 360 Video Booth

MMI Mosaic

MMI Vogue Booth

MMI Explorer

MMI Everybooth Icon

MMI 180 Sphire

MMI Mix-up

MMI Graffiti Wall

MMI Glam Booth

MMI Photo Mirror

MMI Sketchbots

MMI View

MMI Digi Booth

Discover MMI

Top Case Studies

Home

Learn More

Products

View Page

About Us

Learn More 

Case Studies

Learn More