10 Innovative Brand Activation Strategies Used by Big Companies
brand activation

In today’s competitive market, creating memorable and engaging experiences for consumers is more important than ever. Brand activation is a powerful strategy to connect with your audience, and photo booth brand activation and rental companies like MMI Events can play a pivotal role in this. This blog post will explore what brand activation is, how to create a successful brand activation strategy, showcase 10 innovative strategies used by big companies, and highlight how MMI Events can help bring these ideas to life.

What is Brand Activation?

Brand activation involves creating interactive experiences that encourage consumer interaction and foster brand loyalty. Unlike traditional advertising, which primarily focuses on raising awareness, brand activation is about engagement and direct consumer action. It aims to bring brands to life through memorable and impactful experiences, driving emotional connections and loyalty among consumers.

How to Create a Successful Brand Activation Strategy

1. Define Your Objectives: Clearly outline what you aim to achieve with your brand activation. Whether it’s increasing brand awareness, launching a new product, or engaging with your audience, having a clear goal is essential.

2. Know Your Audience: Understand who your target audience is and what they find engaging. Tailor your activation to their preferences and interests to ensure maximum impact.

3. Create Memorable Experiences: Focus on creating unique and memorable experiences that leave a lasting impression. Interactive and immersive elements, such as photo booths, can significantly enhance engagement.

4. Leverage Technology: Utilize the latest technology to create innovative and interactive experiences. This could include augmented reality, social media integration, or personalized photo experiences.

5. Promote Your Activation: Ensure your audience knows about your activation through effective promotion. Use social media, email marketing, and partnerships to spread the word.

6. Engage and Interact: Engage with your audience during the activation. Use staff or brand ambassadors to interact with participants and make the experience more personal.

7. Measure Success: After the activation, evaluate its success by measuring key metrics such as engagement rates, social media mentions, and sales lift. This will help you understand the impact and refine future strategies.

10 Innovative Brand Activation Strategies Used by Big Companies

1. Pepsi’s “Pepsi Max” Bus Shelter: Augmented reality experiences at bus shelters that surprised and delighted commuters with interactive content.

2. Red Bull’s “Stratos” Jump: Sponsoring a live-streamed skydive from the stratosphere, creating a thrilling experience that captured global attention.

3. IKEA’s “Real Life Series”: Replicating living rooms from popular TV shows in their stores, allowing customers to experience the products in a familiar context.

4. Samsung’s “Galaxy Studio”: Interactive pop-up stores where visitors could try the latest Samsung products and engage in unique technological experiences.

5. Heineken’s “Open Your World”: Social experiments that brought together people with opposing views for a drink and a conversation, promoting inclusivity.

6. Airbnb’s “Night At” Campaign: Offering unique overnight stays in unusual locations, such as a floating house on the Thames or a gondola on a ski lift.

7. Apple’s “Today at Apple”: Free educational sessions at Apple stores where customers can learn new skills and try Apple products.

8. M&M’s “Flavor Rooms”: Pop-up experiences where visitors could immerse themselves in rooms themed around different M&M’s flavors.

9. Toyota’s “Feeling the Street”: A campaign that celebrated street musicians worldwide, creating an online competition where users could vote for their favorite artists.

10. Google’s “Home Mini Donut Shops”: Pop-up shops across the U.S. where visitors could try Google Home Mini devices while enjoying free donuts.

How MMI Events Can Enhance Your Brand Activation

MMI Events specializes in creating interactive and memorable experiences through high-quality photo booth rentals. Here’s how MMI Events can elevate your brand activation:

– Custom Branded Photo Booths: MMI Events can design photo booths that align with your brand’s identity, ensuring a cohesive experience.

– Social Media Integration: Our photo booths allow instant sharing on social media, amplifying your activation’s reach and engagement.

– Interactive Features: From green screens to augmented reality, our photo booths offer various interactive features that engage participants and make the experience unforgettable.

– Data Collection: Gather valuable data and insights from your activation through user interactions with our photo booths.

– Professional Setup and Support: Our team ensures seamless setup and operation, allowing you to focus on engaging with your audience.

Conclusion

Brand activation is a powerful way to engage with your audience and create lasting impressions. By leveraging the innovative strategies used by big companies and partnering with MMI Events, you can create unique and memorable experiences that resonate with your target audience. Ready to elevate your brand activation? Contact MMI Events today to get started.

With a wide range of virtual props, customizable backgrounds,

 and real-time filters, our services allow you to create fun and personalized photos from the comfort of your own device.

MMI Mirror Air

From customizable frames to interactive touch features, the MMI Mirror Air adds a touch of glamour to any event while providing a unique and memorable way for guests to capture and share special moments

Great for Weddings

Great for Corporate events

MMI Vintage Booth

Capture timeless moments with the MMI Vintage Booth flair as the booth seamlessly combines classic aesthetics with modern technology, making every snapshot a journey through the past

Great for Weddings

Great for Private events

MMI 180 Sphire

MMI 180 Sphire uses the most advanced photo booth technology to deliver amazing high quality images that can be instantly printed or shared to social media.

Great for Parties

Branding

mmi sketchpro 5 2

MMI SketchPros

Unlike standard setups, MMI SketchPros transforms your images into captivating sketches, adding an artistic flair to your memories. 

Great for Weddings

Great for Corporate events

MMI Mix-up

MMI MixUp is an innovative and immersive photo booth experience designed to add a touch of excitement to any event. Offering a blend of cutting-edge technology and creative customization, MMI MixUp transforms moments into unforgettable memories.

Great for Weddings

Great for Private events

MMI Glam Booth

Designed to captivate, MMI Glam Booth offers an endless array of creative possibilities, combining state-of-the-art technology with interactive features to elevate any event. 

Great for Parties

Branding

Embark on a captivating visual odyssey through our online photobooth’s shareable photo gallery, reliving cherished memories.

Reach out today, and let MMI Events elevate your upcoming occasion to extraordinary heights. Connect with us through chat or text, and explore our vibrant community on Facebook, Instagram, and YouTube for more inspiration and updates.

What our customers are saying...

Melissa Davis
Melissa Davis
2023-09-29
Mirror Me Image was a great addition to my daughter's wedding in September 2023! We secured them a couple weeks out and they were diligent in making sure we had everything we needed. The set up seemed to be quick and easy and our guests truly enjoyed it! Appreciate that they sent us a link to all the photos our guests took! Will definitely use them again in the future!
Oyinlola Faduyile
Oyinlola Faduyile
2023-08-28
Awesome photobooth experience. Arrived on time, quick set up. Owner readily accessible via emails and texts before and after the event. Will recommend MMI over and over again. Kudos 👏
Tamara Wright
Tamara Wright
2023-08-20
This company was everything and more! We used them for our wedding and they went above and beyond to accommodate us and our guests. We worked directly with Stephanie through the entire process. She also provided the most beautiful mirror seating chart that turned into a photo booth after cocktail hour. I am so happy we stumbled upon them because they certainly gave me more bang for my buck. Thanks again for everything Stephanie!
Dawit Samuel
Dawit Samuel
2021-08-31
We hired Stephanie and her team at MMI for a mirror photo booth for a friend’s wedding. Communication with Stephanie was very prompt and efficient. They showed up on the day of the event early and did all the prep work. Everyone enjoyed the fun and interactive photo booth experience. The printouts made for a great keepsake for the wedding. Overall working with MMI was great and we would highly recommend them for your photobooth needs.
Rebecca Woolsey
Rebecca Woolsey
2021-07-16
My wedding guests and I had the best time playing around and making memories with the Boomerang Booth! I would highly recommend anyone needed photography needs to use MMI. From initial contact, to payment, to not having to worry about details about set-up, etc. I literally walked in to my wedding and every was taken care of.
Roxy Belflower
Roxy Belflower
2019-10-01
FUN!!! We decided to have Mirror Me Image at our wedding after seeing something similar at a wedding expo. We knew we wanted a photo booth but wanted something a little different from your average photo booth! This was the perfect choice! The mirror is so much fun! For kids of all ages, especially the adult kids! It is interactive and you can do so much with it! Mirror Me Image provides staff the entire time of your event to ensure that you and your guests get the best experience possible. We had several kids, and Stephanie did such a great job with them and was so patient with them!! I only wish I had more time to spend using the photo booth myself!!! You have to have this at your wedding!! You will not be disappointed!
Mark Collins
Mark Collins
2019-01-14
We recently used the services of Mirror Me Image for our Christmas party where this company provided the evening entertainment. What a great addition to our event this was, a truly professional attitude, from the moment Stephanie accepted our booking to the amazing service that was provided by her and her staff on the night of our event. Very knowledgeable and helpful throughout the whole booking process, especially when it came to the designing of the artwork for the printed photographs and the custom made backdrop she provided was just perfect. A company that comes highly recommended and we will definitely be using them for future events.
chiquita cheatham
chiquita cheatham
2019-01-12
This was by far the best photo booth I have ever used. We all had so much fun and the attendee was very professional. The experience was Top Notch!!! I will be calling you soon!!!

Capture Memories with MMI, One Click at a Time!

Are you looking to experience the unforgettable?

MMI events offer everything necessary to create a truly remarkable event.

Strike a Pose, Make Memories Last Forever with MMI

MMI Event Photography

MMI Mirror Air

MMI Roamer Ring

MMI 360 Video Booth

MMI Mosaic

MMI Vogue Booth

MMI Explorer

MMI Everybooth Icon

MMI 180 Sphire

MMI Mix-up

MMI Graffiti Wall

MMI Glam Booth

MMI Photo Mirror

mmi sketchpros

MMI SketchPros

MMI View

MMI Digi Booth

Discover MMI

Top Case Studies

Home

Learn More

Products

View Page

About Us

Learn More 

Blogs

Learn More