MMI Events Live | Sprite Lemonade Launch

Sprite Lemonade Launch

PRODUCTS

THE BRIEF

The Coca-Cola Company chose the Central Intercollegiate Athletic Association (CIAA) Basketball Tournament as the perfect launch pad for their new product Sprite Lymonade.

On the Friday and Saturday of the Tournament Week, the Toyota Fan Fest takes place. This is a free, two-day event open to the public featuring interactive sponsor activations, concerts and other family-friendly entertainment events.

Attracting over 18,000 fans in 2018, Coca-Cola wanted to tap into the high footfall and tasked Mirror Me Image with creating a standout activation that would increase brand awareness and launch Sprite Lymonade with impact.

THE WORK

Mirror Me Image worked with the Coca-Cola Company to create a customized, immersive activation that highlighted the key features of the new Sprite Lymonade.

Tapping into the marketing campaign developed by Coca-Cola, featuring fans’ first sips, Mirror Me Image created custom panels, workflows as well as bespoke Sprite Lymonade branded props.

Hoops fans were then captured on the screen as they had their first taste of the new product and engaged with the new name, taste and look of the Sprite Lymonade brand.

Social media sharing was enabled and users were able to get creative, adding personalized messages, emojis and animations to their selfies.

THE RESULTS

– Two action packed days saw thousands of hoops fans interact with the Mirror and take their first sip of Sprite Lymonade
– The campaign dovetailed perfectly with the overall Sprite Lymonade launch marketing strategy, reinforcing key messages both online and offline.
– Branded GIFs and pics were created and instantly shared to social media driving awareness of Sprite Lymonade

With a wide range of virtual props, customizable backgrounds,

and real-time filters, our services allow you to create fun and personalized photos from the comfort of your own device.

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Capture timeless moments with the MMI Luxury Icon flair as the booth seamlessly combines classic aesthetics with modern technology, making every snapshot a journey through the past

MMI Mosaic Wall

The Photo Mosaic Wall from MMI will simply blow your mind. Bring everyone together at your next event for the bigger picture

MMI SketchPros

Unlike standard setups, MMI SketchPros transforms your images into captivating sketches, adding an artistic flair to your memories.

MMI Vogue Booth

The Vogue booth captures the moment with a flare that pushes the idea of a photo booth to the limit.

MMI Glam Booth

Designed to captivate, MMI Glam Booth offers an endless array of creative possibilities, combining state-of-the-art technology with interactive features to elevate any event.

Embark on a captivating visual odyssey through our online photobooth’s shareable photo gallery, reliving cherished memories.

Reach out today, and let MMI Events elevate your upcoming occasion to extraordinary heights. Connect with us through chat or text, and explore our vibrant community on Facebook, Instagram, and YouTube for more inspiration and updates.

What our customers are saying...

      
   Mirror Me Image
   19 Google reviews 
  Write a review 
  
 
 
   
 
 
        
   Melissa Davis 
 2023-09-29
 
 
  Mirror Me Image was a great addition to my daughter's wedding in September 2023! We secured them a couple weeks out and they were diligent in making sure we had everything we needed. The set up seemed to be quick and easy and our guests truly enjoyed it! Appreciate that they sent us a link to all the photos our guests took! Will definitely use them again in the future!
  
 
       
   Oyinlola Faduyile 
 2023-08-28
 
 
  Awesome photobooth experience. Arrived on time, quick set up. Owner readily accessible via emails and texts before and after the event.
Will recommend MMI over and over again. Kudos 👏
  
 
       
   Tamara Wright 
 2023-08-20
 
 
  This company was everything and more! We used them for our wedding and they went above and beyond to accommodate us and our guests. We worked directly with Stephanie through the entire process. She also provided the most beautiful mirror seating chart that turned into a photo booth after cocktail hour. I am so happy we stumbled upon them because they certainly gave me more bang for my buck. Thanks again for everything Stephanie!
  
 
       
   Dawit Samuel 
 2021-08-31
 
 
  We hired Stephanie and her team at MMI for a mirror photo booth for a friend’s wedding. Communication with Stephanie was very prompt and efficient. They showed up on the day of the event early and did all the prep work. Everyone enjoyed the fun and interactive photo booth experience. The printouts made for a great keepsake for the wedding. Overall working with MMI was great and we would highly recommend them for your photobooth needs.
  
 
       
   Rebecca Woolsey 
 2021-07-16
 
 
  My wedding guests and I had the best time playing around and making memories with the Boomerang Booth!  I would highly recommend anyone needed photography needs to use MMI. From initial contact, to payment, to not having to worry about details about set-up, etc. I literally walked in to my wedding and every was taken care of.
  
 
       
   Roxy Belflower 
 2019-10-01
 
 
  FUN!!! We decided to have Mirror Me Image at our wedding after seeing something similar at a wedding expo.  We knew we wanted a photo booth but wanted something a little different from your average photo booth!  This was the perfect choice!  The mirror is so much fun!  For kids of all ages, especially the adult kids!  It is interactive and you can do so much with it!  Mirror Me Image provides staff the entire time of your event to ensure that you and your guests get the best experience possible.  We had several kids, and Stephanie did such a great job with them and was so patient with them!!  I only wish I had more time to spend using the photo booth myself!!! You have to have this at your wedding!! You will not be disappointed!
  
 
       
   Mark Collins 
 2019-01-14
 
 
  We recently used the services of Mirror Me Image for our Christmas party where this company provided the evening entertainment.
What a great addition to our event this was, a truly professional attitude, from the moment Stephanie accepted our booking to the amazing service that was provided by her and her staff on the night of our event.
Very knowledgeable and helpful throughout the whole booking process, especially when it came to the designing of the artwork for the printed photographs and the custom made backdrop she provided was just perfect.
A company that comes highly recommended and we will definitely be using them for future events.
  
 
       
   chiquita cheatham 
 2019-01-12
 
 
  This was by far the best photo booth I have ever used. We all had so much fun and the attendee was very professional. The experience was Top Notch!!! I will be calling you soon!!!

THE BRIEF

THE WORK

THE RESULTS